| Brand | Engagement | Recommendation |
|---|---|---|
| Kraft | ↑ 84 | Very Strong |
| President's Choice | ↑ 83 | Very Strong |
| Coca-Cola | ↑ 82 | Very Strong |
| Kit Kat | ↑ 81 | Strong |
| Doritos | ↑ 80 | Strong |
With base engagement at 63 and potential TAM at 78, there are 15 points of growth headroom — a massive activation opportunity. 174 brand-category pairs scored Very Strong, signaling an audience actively seeking new brand relationships.